The mum’s the star – I’m a celebrity ads for Iceland.

Sometimes the ingredients come together either by design or chance to make a good set of images or at least pictures that seem to happen easily. Recently I was commissioned by Iceland to photograph backstage on the set of one of their TV commercials, for a mini Ad campaign. In the campaign they used real mums, cast through a competition.

It worked well. They had so much energy and spirit and were genuinely loving their experience; not just pretending to love it because they were being paid. They were also beautiful in a way that comes from people who actually eat 3 square meals a day and are happy in themselves. Put those mums in Can Can dresses in the very photogenic Rivoli ballrooms in South London and you have the ingredients for some really lively pictures. Anyway the TV ads are out now anyone who watches ‘I’m a Celebrity Get me Out of Here” will be seeing them on a very regular basis and maybe my press ads somewhere as well.

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